Lol 99 % audience score, who are they trying to bullshit, no movie gets 99 % audience score ever not even the best movies in history. Just another attempt of masking the failure of a social movement that isn't popular while completely destroying any credibility these rating sites had.
One of the best means of influencing people is through "social proof". Manufacturing social proof is extremely lucrative, and is a key part of modern marketing.
Suggest reading Cialdini & Bernays if this kind of thing interests you.
John Cullen
Marion Proudley
Bianca van Boven
Ma Lourdes M Felongco
Hamaccount Zahir
Tayona Bagdavadze