Wider burgers have better filling options too.
Instead of stacking everything on top of each other so every bite is basically the same flavor, you can use the extra real estate to create flavor sections and blend areas, so your burger can can be a constantly changing family of familiar flavors.
Plus wider is just easier to handle and eat.
Wider isn’t better than taller. And taller isn’t better than wider. Width and height need to be balanced. If it’s too wide and not tall enough, the bread-to-filling ratio is all wrong. If it’s too tall, it’s impractical to eat. If it’s both too wide and too tall, it’s too big.
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